An Open Letter to Dustin Lynch, On the Day of His Opry Induction

Dear Dustin: Today is a big day for you; you’re being inducted into the Grand Ole Opry. And I, like many of your fans, am so proud of you and happy to hear this accomplishment play out over the radio tonight. But also, I, like many of your critics, am a little sad about it.…

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know your brand & love. it.

It should come as no surprise that a blog entitled “a necessary reBrand” is going to have to talk a little bit about branding. So, here’s the first dose – a thoughtful rant, if you will. I’ve been a fan of country music for about 12 years now (gawsh I feel so old). And in…

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